PETA is making the move to L.A. to try and up their business by taking advantage of the some of the wealthy “bleeding heart” celebrities that live in L.A. Some 40 employees will make the move from Norfolk, VA to L.A.
This is what PETA’s executive vice president Tracy Reiman had to say, “it only makes sense to move certain forces to L.A. since the city defines popular culture and cultivates big personalities.” She went on to praise the work of those divisions and how they “conceive of and carry out those eye and headline-catching, envelope-pushing and just plain quirky actions that have helped put animal rights on the map.”
They will be transferring three divisions to L.A.: campaigns, youth and online marketing.
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